If your business serves a local community, then “Local Search” is a way to increase your business exposure to potentially thousands of search engine users.
Starting in early 2010, all major search engines have started to show local search results within the traditional organic listings. Google, Bing and Yahoo all show a map of local businesses near the top of a search result page for geocentric keyword searches.
Is Local Search a Good Opportunity?
To answer this question requires some preliminary keyword research. Position Research uses keyword research tools that help us determine which keywords would produce the most traffic. Then, we check to see which keywords produce local maps with business listings. This process helps us determine which keyword phrases represent the best “Local Search” opportunities.
Getting your business listed online is the first step. If your business is in the yellow pages, chances are, you have an online listing – but it may not be optimized to appear toward the top for the best keyword phrases. To attain better local ranking, your business listing needs to be enhanced and optimized for the keyword phrases that your customers use to find businesses like yours.
To enhance and optimize a business listing requires several steps. Consistent business listing information throughout the Internet is essential. That is why Position Research syndicates your business listing to 140+ business directories and review sites.
Claiming a Business Listing
The process continues with the “claiming” of your listings in Google, Yahoo, and Bing as well as some of the primary review sites. This process entails submission of forms and verification information commonly mailed to the business address. Once the “Claim” process is complete and the search engine or review site grant access to edit your listing, optimization and enhancement can begin.
Optimization and Enhancement
Although different search engines have different Local Search ranking algorithms, a primary ingredient for success is a carefully worded business description and services. This content must include your keyword phrases. In Google’s case, the number of quality reviews and consistency of business listing information also affects rankings. Adding images also has a positive affect on click-through rate.
Completing the Process
Position Research completes the Local Listing process with several deliverables:
- Worksheet with login credentials for all newly created website accounts.
- Recommended and optimized content for client’s website for consistency with the Local Listing description.
- Review Request Email draft that clients can use to encourage customers to write reviews
- One review from Position Research
The complete process typically takes between 4-8 weeks.
Position Research “Local Search” optimization campaigns start at $945.00, a little more for additional benefits.