The term “Link Relevancy” is commonly used within the SEO community but is not well understood.  Some believe relevancy refers to contextual similarity to a backlink website.  Some believe it refers to the backlink page – not the website.  And others believe relevancy refers to Link Reputation. 

Our research shows that although Google does encourage website managers to “have other relevant sites link to yours”, none of the major search engines, including Google, measure the contextual relevancy of a website/page linking to another for ranking purposes. 

Next>>  Link Types 

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