Link OptimizerSM includes the qualification and addition of inbound links to and outbound links from websites with similar themes or relevance for favorable evaluation by 2nd and 3rd generation search engines.
- Define related keyword searches
- Gather relevant websites
- Record links to relevant websites
- Filter candidate sites for tech and relevancy
- Client approval of pre-links
- Request reciprocal linking
- Monitor response
The most popular search engines read (spider) a website to determine its keywords. Links from relevant websites are valuable in the eyes of the search engine. They are considered a 3rd party "citations" or reference and positively influence rank. As the number of inbound relevant links increase, search engines consider the website more of an authority for specific keywords and assign higher ranking.
Process
With SEO keywords in hand and a link strategy defined, a link optimization campaign can begin. The Link OptimizerSM is a special set of proprietary tools that facilitate and manage the link optimization process.
Defining related search words is the first step. These related keywords are entered into the search engines resulting in a list of top ranking websites. Brand name, .org or associations are discarded because they typically attract link partners who do not typically participate in reciprocal link building campaigns.
A "link:" query is performed on the remaining sites resulting in thousands of link candidates.
Each is filtered for:
- technical acceptance
- relevancy
- and the likelihood of linking
